"SONY STORE was founded by Arbaj Ansari with a simple vision — to make premium timepieces feel stylish, accessible, and meaningful. What began with a passion for watches grew into a brand focused on timeless design, modern aesthetics, and a refined customer experience."
SONY STORE was born out of a genuine appreciation for fine timekeeping and modern design. Founder Arbaj Ansari envisioned a destination where discovering a watch feels as elevated and personal as wearing one. Every timepiece in the SONY STORE collection is chosen to balance aesthetic elegance, everyday reliability, and timeless style — bringing confidence and distinction to every wrist.
Carefully selected designs for different styles and occasions.
Thoughtful materials, details, and product presentation.
A clean and reliable shopping experience.
Simple browsing, clear product information, and smooth checkout.
A passion for stylish, accessible, and meaningful timepieces.
Create a modern watch shopping experience focused on quality and confidence.
Build a premium online watch destination with curated designs.
Continue improving the collection, innovation, and customer experience.
Thoughtfully selected styles.
Focus on presentation and product details.
A smooth experience from store to customer.
"Time is valuable. What you wear on your wrist should make every moment feel special."
"The watch looks even better in person. Exquisite finish, perfect weight, and lightning-fast insured delivery!"
"SONY STORE delivers a true luxury experience from unboxing to daily wear. Outstanding customer support."
"Exceptional quality for the price point. Arbaj Ansari's vision for modern timepieces is truly inspiring."
Discover a watch that matches your style and your moment.
EXPLORE COLLECTION →